So, here are the numbers…
- 5.4 million mobile applications available across Google Play, Apple App Store, and Amazon Appstore, Over 6.3 billion mobile users across the world,
- 258.2 billion mobile applications downloaded by 2022,
- 4 to 5 hours per day are spent using mobile applications,
- 49% of people open an application more than 11 times each day,
- And mobile applications are expected to generate over $935 billion in revenue by 2023.
What do these numbers mean?
They’re here to alarm you that getting application downloads and visitors is extremely tricky amid a highly competitive environment, forever updating trends, lack of actionable data, or just a wrong app launch timing. That’s not to even mention the exhausting affair of converting the few visitors into leads and customers.
Correspondingly, if you’re an app owner struggling with visitors leaving your application after the unmatched amount of time and resources you invested in this single functioning interface, you would do anything more to gain recognition and overcome this haunting post-launch challenge.
While you’re in this situation, the first thing you need to do is understand the multiple causes for your low visitors’ retention to avoid future failures and realistically improve your mobile application’s performance. So, in this blog we’ll detail the top 5 reasons why visitors leave your app.
Outdated App Design
A mobile app’s design can have a huge impact on its perceived trustworthiness. We just can’t be stressing enough on the significance of your application’s frontend design and how it impacts the overall user experience. Every design element from the logo, color, font, menu, sections, buttons, and layout can on its own possibly make or break your app.
Design is more than making a noteworthy appearance on the app market; it extends beyond that. Once a user does give your app a chance, they would be expecting the best experience according to the highest standards they’ve experienced before. If your app doesn’t offer this best, they’ll be quick to quit and consider other alternatives.
How to know if your app’s design is an outdated one?
A few signs of poor user experience could be a confusing inside app navigation, lengthy pages and operations, and old-looking visuals or low quality photographs. So, if your app features any of these signs or multiple ones, even if you thought you got over the design process, you might need to go back and edit them.
On a related note, remember that an app’s design isn’t just about colors, visuals and graphics. It’s also about text, its length, sections, animations, and display. Content writing for the web should be tailored to the audiences’ attention. And you don’t have long to win this attention when an average online reader spends no more than 15 seconds on a specific page.
There are no set rules about textual content, what to include, which fonts to use, or major mistakes to avoid. But what you might want to keep in mind is that if your content isn’t easy to read, then it’s not ready to convert either. When you start reflecting about your content this way, you’ll eventually discover your own rules.
These could be leaving extra white spaces, using high-contrast color combinations, typing with modern clean fonts, or adding catchy headlines. Oh, and there’s CTA, or call to action. You might be losing visitors and missing out on sales because you failed to ask for a purchase, add to favorites, prompt readers towards a blog, or redirect action to another page inside your app.
More than 80 million applications are designed based on an ad-driven model. The industry developed so fast that in-app advertisements can bring 56% revenues to the publishers and the growth potential is even greater with Android apps allowing 5 featured advertising options in a single app page.
To get real for a moment, this amount of ads is definitely overwhelming as it is hard to remove entirely from all apps. Marketers are lately paying close attention to this ads bombardment because overexposure may only drive short term benefits but at the cost of long term consideration and perception.
Trust is a key component for ongoing app conversions, so ads shouldn’t be the element your visitors are getting exposed to the most, more than genuine content or your original products. Also test the ads locations and different displays. Just because you’re offered ad spaces doesn’t doesn’t mean you need to have them everywhere.
Overwhelming Pop Ups
Believe it or not, there’s something even more annoying than ads bombardment. While third party ads might slow the traffic and navigation inside your app, your own pop ups speed up the back button click, especially when they’re covering all your page content with a hidden “x” click somewhere.
Today’s media literate consumers and tech-savvy audiences prefer to choose how, when, and what content to consume. Taking away their selective exposure right will drive them away from your app to look for content they can actually have access to. The same applies to gating your content as well with restrictive registration requirements.
Annoying pop ups are not just input fields like account registry, newsletter subscriptions, or security verification. These also include videos that automatically play when a visitor lands on your app page, in-app notifications, cookie settings, and any graphical user interface window that can’t be easily dismissed.
Last but so not least, a slow application is a disappointing application. Because 47% of consumers expect a page to load in two seconds or less and the other 40% abandon a page that takes more than three seconds to load, your app could be witnessing less and less visitors. Even a one-second delay or three extra seconds of waiting can decrease customer satisfaction by about 16%.
If you think that’s exaggerated, keep in mind that when an application responds instantaneously, within 0.1 second, to the user’s actions, it gives an appearance of direct manipulation and action generation. This phenomenon is essential to increase user engagement and keep them in your app. So, take a quick look around your app’s load performance to optimize it as soon as possible.
As an app owner, you could get immersed into your analytics and goals to attract traffic and generate maximum profit. Thus, you tend to forget what the user wants to see in your app in the first place. A visitor doesn’t click on your app with the intention of quitting it, instead, he reaches out to you for a specific solution. You wouldn’t want to let them down.
Contact TeckYou app developers at any time you start doubting about your app’s performance and redirect your digital presence, content, and marketing towards your goals again.