Marketing has changed drastically over the past years, becoming less of an art and more of a data driven process. One of the major changes has been the introduction of artificial intelligence, SEO tools, and rich media production techniques.
Why should you care?
Because marketing got actually tougher. It is not easy for a small business to go through the process of digital marketing and handle its enormous costs from strategizing, designing, scheduling, researching, engaging with your customer base, and expanding it.
What should you do then?
Well, just hop on the train of the latest most flexible marketing technique… That would be video marketing. But hold on just yet because we’ll define video marketing and recap 5 crucial reasons why you should integrate videos in your next marketing strategy for your small business.
What Is Video Marketing?
Video marketing is a form of marketing that is designed to promote brands by using video content. It can contain a commercial message from a company, information about the company’s products or services, or information about how to use the company’s products.
Video marketing is becoming more and more popular for a number of reasons. One reason is because it allows companies to create an emotional connection with their audience, which has been shown to be one of the most important things for conversion rates. Another reason is because it allows companies to reach people on their own time, rather than having them wait until they are in front of their laptop or desktop computer.
Convinced enough? Here are the additional 5 reasons.
Subtle Way To Load Information
Video marketing is a great way to explain your products’ uses or instructions. They allow you to show your audience what the product is and how it works. They also give you an opportunity to tell your story and address some of the common misconceptions about your product.
A video is also a great way to engage with your audience and show them why they should be interested in your product. It allows them to see what it is like to use the product or service, which can make all the difference in the world when trying to convince someone that they need or want something.
You Get Infinite Options
Video marketing is how you get your message across to your prospective customers. It’s not just about what you’re saying, but how you’re saying it, and the tone and feel of your video can make all the difference in whether or not someone walks away with a positive impression of your brand.
Video marketing doesn’t require as much time commitment as other forms of content do, like blog posts or ebooks. You can post an update every day if you want, or only once a week. It’s up to you! The important thing is that people see what you have to say, which means that they’ll stay tuned into whatever comes next from your brand.
On another note, video content is more shareable than text-based content, so it’s more likely to get picked up by other people who might be interested in seeing what you have to say. And when someone shares your video on social media, they’re putting their trust in you. Your message could reach a lot of new ears!
You can also use images from your videos as part of your email marketing strategy by embedding them in emails and newsletters so that customers who receive those emails will see them there too!
Scale Up Your SEO
Videos marketing is your SEO lifesaver. They can help to promote products and services, increase your search engine results ranking, improve brand awareness, and build trust with your audience since you’re at the top.
More visitors naturally leads to more engagement. Your videos can be shared across social media platforms, which means that people will be able to see them regardless of where they’re posted. This makes it easier for people to find your content through the right keywords or hashtags and share it with their friends and family.
Videos can be embedded on other websites or blogs. This means that more people will have access to them. Not only that, backlinks increase your SEO score once again. The link trick is especially helpful if you want to reach out-of-the-box consumers who may not usually come across your website.
You Can Go Viral
Because they’re short, and people like to watch short things.
In fact, according to a study by the Pew Research Center, a majority of the users now prefer to watch short videos on their mobile phones rather than read long form content. The average video is just under 3 minutes long, so it’s easy to respond to the information they provide while keeping your content within the length of their attention span.
Additionally, videos are more likely to be shared on social media than static text-based content. This means that your website will get more exposure from people who don’t come from your target audience but who also want to see what you have to say about your topic!
Lastly, you can use videos in conjunction with images so that when people click through from your site and watch a video, they’ll also see an image or two related to what they’ve just watched.
Return On Your Investment
Videos, especially short ones, are easier to create than you think. You don’t need much time or money! You can use pre-existing footage or even just your smartphone camera and editing app. How else do you think fellow small businesses are posting so fast on social media?
Next, video marketing has the ability to last longer than other forms of content marketing, so you can use them as long-term assets instead of just one-time events or ad campaigns that need to be updated every few months or weeks.
Setting everything aside, videos are actually fun. Producing video marketing content is such a rewarding experience as much as watching is. So, it’s worth giving it a fun try for your next marketing strategy and testing what the results will look like on your website analytics and social media insights.
Contact TeckYou marketers for a free consultation whenever you need it. We understand the marketing struggles that go beyond a single video marketing production and we’re ready to lend our experience for all businesses anytime.
